Sundae Design Studio is a bright and energetic interdisciplinary design studio based in London. The practice work across the fields of architecture, furniture design, graphic design and interior design. Sundae believe that the way designers think can help make the world work better. The studio prides itself in offering realistic, creative solutions that are rooted in its open and practical approach to every brief.


Responsible for the initial development of the food and drink offer through to the graphic language and interior design, Sundae Design Studio were central to the creation and delivery of the concept for Pomona’s, a new restaurant and bar in London’s Notting Hill. The design takes inspiration its from David Hockney’s Malibu period of work resulting in bright and warm and colourful restaurant spaces.
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All Star Lanes

The design of a new high-end entertainment brand, including its overall concept, venues, print and digital media. Creating an authentic customer experience, we fabricated a brand heritage rooted in American film and fiction.
‘Sundae played a holistic role in establishing the All Star Lanes brand and have been our brand guardians since.’
Mark von Westenholz, founder of All Star Lanes
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Microsoft Mobile

With a timeframe of just six months, we were tasked with designing and deploying an entirely new retail concept for Microsoft stores, covering 26 countries across four continents.
‘I have worked in retail design for over 20 years and it would be extremely challenging for another agency to have delivered this high level of creativity, technical competency and commercial retail design within the given time & budget.’
Ian Atkins, Global Senior Brand, Retail and Visual Merchandising Design Manager at Microsoft
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Stockholm Mobile Kiosk

Public projects
We designed a cellular structure that can easily be added to in order to produce pavilions of various sizes. As a result, the size of the pavilion can be adapted to suit the location and purpose.
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