Project A luxury 10 pin bowling brand with American dining and cocktails
Brief To design a new high-end entertainment brand, including its overall concept, venue, print and digital media
Solution To successfully facilitate an authentic customer experience, we fabricated a brand heritage rooted in American film and fiction. We designed a series of touchstones throughout each venue that references this heritage, to immerse each visitor in a familiar, nostalgic environment.
The concept has to date rolled out across five venues, and we continue to work with All Star Lanes to further develop the brand.
‘Sundae played a holistic role in establishing the All Star Lanes brand and have been our brand guardians since. Their thorough re-evaluation of the brand position during a key growth period ensured the roll out of the new venues was in keeping with our original vision. Their business understanding of entrepreneurial ventures means they go above the beyond the role of a conventional design studio.’